Birthdays, weddings, anniversaries, Tuesdays… all are good occasions to celebrate and indulge. While massive parties with 100s of people will undoubtedly be part of our lives again, for now, people are sticking to smaller, more intimate get-togethers. But our new appreciation for our loved ones and our health has given rise to more reasons to celebrate. So while orders for party favours for 200 people still lie in the future, small gifts and treats to celebrate everyday triumphs and milestones are increasingly part of customers’ lives.

Taking care of ourselves and each other has become a priority. In fact, more than 80% of UK-based consumers believe the country needs greater emphasis on self-care*. In addition, a 2021 research study by Mintel showed that 38% of UK chocolate eaters say that chocolate's emotional benefits outweigh any health concerns. Chocolatiers as therapists? Maybe not, but we are in a unique position to create memorable moments in a person’s day or to be a part of their successes and celebrations. Shareable treats, bespoke bonbon collections, a panned item in a friend’s favourite colour - all are ways to create unique, treasured moments for customers to share with friends and family or enjoy by themselves during some  “me time.”

Create a collection to talk about by focusing on a theme. Cocktail-themed bonbons, tropical flavours, single-origin couverture… choose a motif, build a small collection around it, and you’ll have created an experience for customers to share as they explore the flavour story you’ve created for them.

Try introducing a new flavour each season or even monthly to help build excitement and anticipation. Upgraded packaging can give your standard assortment a new aura of luxury: a ribbon or bow, printed liners, or small notes can all add to the ritual of enjoying a moment of indulgence.