Global Flavors
A look at current food trends shows global flavors are continuing to gain in popularity. Customers are seeking new experiences and new tastes while sticking close to home. Ingredients like yuzu, gochujang (a fermented red chili paste), and ube are showing up on popular recipe sites, social media, and even the candy aisle.

Innovative Pairings
Chocolate lends itself well to pairing with new and exciting ingredients. Customers love to experience the different and unique flavors found in single-origin chocolate, especially when those flavor notes are complemented or enhanced by an exotic ingredient. 

Bright Colors
The “eyes” have it when it comes to getting your customers' attention. Indulgence today is all about fun and celebration, and one of the best ways to give your products visual flair is with stand-out colors and garnishes.

Textures
62% of US consumers prefer chocolate that has multiple textures: crunchy nuts and cereal-like inclusions, chewy dried fruit, gooey caramel. In chocolate bars, baked goods, and even ice creams, texture enhances a product’s value and creates a uniquely indulgent experience for your customers. In fact, 47% of consumers feel that confections with multiple flavors and textures are more premium

Provenance, Storytelling, and Traceability
Your products have a story to tell, and your customers want to hear it! The origin of an ingredient or recipe offers a one-of-a-kind element to the snack someone is about to enjoy. Similarly, when you or one of your ingredient suppliers takes special care in the production of an item, this offers a unique opportunity to share that story with your customers.

Growing concern for the health of the planet, farmers, and workers, means that consumers want the assurance that the foods they enjoy were grown and produced in line with their values.

Any reason is a good reason to celebrate, and your customers love to celebrate with chocolate. 71% of global consumers agree that when they want to celebrate, they reach for chocolate. Offer your customers exclusive items or in-season-only specials, and they’ll show up for the party. The exclusiveness and unique qualities of limited-time and holiday items make them extra-desirable and are a great way to get people talking about your business.

Real and Sustainable Ingredients
A study released in January 2023, found that when it comes to premium-level indulgences, key phrases like “all-natural,” “no artificial ingredients,” and “traceable ingredients” were at the top of customers’ lists. Sustainable quality ingredients are seen as better for health and better for the planet, and increase the perceived value of a product exponentially.